Tilicho Labs
Industrial equipment, auto components, building materials, electricals, agri inputs, chemicals

Voice agents for manufacturing

AI agents that take reorders from dealers and distributors, log breakdowns on installed equipment and book the technician, and follow up with suppliers and transporters on every open order, in Hindi, English, Hinglish and the Indian languages, more than 25 languages in all. They work from the dealer, order, asset and purchase-order record, and finish the task during the call: book the order, raise the service ticket, update the delivery date. Tilicho builds and runs them inside your own Google Cloud project, starting from accelerators for 25 manufacturing use cases.

A pipes dealer in Nashik reorders before the seasonHinglish, then Marathi
Sample call
AgentCustomerSystems
Dealer matched: Shree Ganesh Hardware, Nashik. Last order 14 days ago. Invoice ₹1,84,000 overdue by 12 days. Active scheme: 3% extra on orders above ₹5,00,000
AgentNamaste, kya main Sunil Patil ji se baat kar raha hoon?
CustomerHaan, bolo.
Dealer owner confirmed
AgentMain ABC Industries ka AI assistant hoon, yeh call record ho rahi hai. Pichhli baar aapne 4 inch PVC pipe ke 200 lengths liye the. Monsoon se pehle stock bharna hai?
CustomerHo, pan ya veli 300 lagtil. Ani CPVC fittings pan.
Dealer switched to Marathi. Agent follows
AgentTheek aahe. 300 lengths ani CPVC fittings milun order ₹4,60,000 hoto. ₹5,00,000 cha var gela tar 3% scheme milel. Ajun kahi ghenar ka?
CustomerMag 50 elbows ani 50 tees add kara.
AgentOrder ₹5,12,000 jhala, scheme lagu jhali. Ek goshta: ₹1,84,000 cha invoice 12 divas overdue aahe. Payment link WhatsApp var pathavu ka?
CustomerPathva, aaj bharto.
Sales order created in SAP: ₹5,12,000, 3% scheme applied. Dispatch from Pune depot, ETA Thursday
WhatsApp sent: order copy, dispatch ETA, payment link ₹1,84,000
Caller number matched: Shreeji Dairy, Anand. 2 pumps on record. AMC active till March 2027
AgentNamaste, ABC Pumps service line. Hu AI assistant chhu, aa call record thay chhe. Kaya pump ni vaat chhe?
CustomerBoiler feed pump. Savar thi chalto nathi, motor garam thai jaay chhe.
AgentPump par je serial number chhe, te vanchi shako?
CustomerBFP-22-0419.
Asset found: boiler feed pump, installed Jan 2024. AMC active. Last service 4 months ago. Mechanical seal kit in stock at Ahmedabad
AgentAa pump AMC ma chhe, etle visit no charge nathi. Technician kale savare 10 vage aavshe, ane seal kit saathe laavshe. Chaalse?
CustomerAaje nahi aavi shake? Plant ubho chhe.
Plant down. Marked urgent and offered to the service manager
AgentPlant band chhe, etle hu service manager Mr. Desai ne aa call aapu chhu. Badhi vigat emni screen par chhe.
Ticket SR-58213 raised: urgent, plant down. Seal kit reserved
PO 4500018734 to Om Castings, Rajkot: 600 motor end-shields. Due at the Faridabad plant on 22 Oct. Not yet acknowledged
AgentNamaste, kya main Om Castings ke Rakesh Mehta ji se baat kar raha hoon?
CustomerHaan, boliye.
AgentMain ABC Motors ka AI assistant hoon, call record ho rahi hai. PO 4500018734, 600 end-shields, 22 October ko Faridabad pahunchna hai. Kya yeh date pakki hai?
Customer500 time par aa jayenge. Baaki 100 ki machining 26 tak hogi.
AgentSamjha. 500 pieces 22 tareekh, 100 pieces 26 tareekh. Transporter aur gaadi number kab tak bhejenge?
CustomerKal shaam tak WhatsApp kar dunga.
PO acknowledged with a split delivery: 500 on 22 Oct, 100 on 26 Oct. Delay reason: machining capacity
Planner alerted: 100 pieces late, line 2 schedule at risk
WhatsApp sent: confirmed dates and a request for transporter and vehicle number
Names, amounts and dates are examples.
In production with
FreeBird LMSADFC Gold LoanPSF LendingNambiar BuildersDSR InfraThe Cascades NeopolisDelta HospitalsMedNet LabsGSL CollegeDistacartClean FanaticsZilo.oneVoltranESSEM 18
See the use cases
Where to start

Three agents on one dealer and asset record

The order, the installed equipment and the supply behind it, each with its own agent. All three read and write the same dealer, order, asset and purchase-order record, so one integration supports all three.

Inbound and outbound

Dealer and distributor order desk

Dealers and distributors call to order, or the agent calls them before the season. It takes the reorder, checks stock and the active scheme, gives the order status and dispatch date, and reminds them of overdue invoices.

  1. Dealer matched to the account, last orders and outstanding
  2. Reorder taken against stock and the active scheme
  3. Order status and dispatch date from your ERP
  4. Order copy and payment link on WhatsApp
Measured byOrders taken without a person, scheme attainment, overdue days
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Inbound

Service and spare parts desk

A customer or dealer calls about installed equipment that has stopped. The agent finds the asset by serial number, checks AMC or warranty, books the technician and checks the spare part and its price.

  1. Asset found by serial number or customer number
  2. AMC or warranty status and service history checked
  3. Technician booked, or plant-down calls to a person at once
  4. Spare-part stock, price and quote on WhatsApp
Measured byTime to log a breakdown, first-visit fix rate
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Outbound

Supplier and logistics follow-up

The agent calls suppliers on open purchase orders. It gets the PO acknowledged, confirms the delivery date, records any delay and its reason, and collects the transporter and vehicle details for gate entry.

  1. Open POs picked up by due date
  2. Acknowledgement and delivery date confirmed
  3. Delay, quantity split and reason recorded
  4. Transporter, vehicle number and gate-entry slot captured
Measured byPOs acknowledged on time, delays known before the due date
See the call
The order desk takes the orderThe service desk keeps the equipment runningThe supplier agent keeps parts and material coming in
Comparison

Sales and service desk and voice agent

Sales and service deskVoice agent
Calls in a dayWhat the desk can dial between incoming calls50,000+ across dealers, customers and suppliers
Dealers in smaller townsCalled when the sales officer visitsCalled before every season, in their language
Before the seasonLong queues when every dealer orders the same weekEvery call answered on the first ring
LanguagesThe languages your team speaks25+, switching during the call
Dealer and asset recordLooked up in the ERP while the caller waitsRead from the record before the first question
RecordA sample of calls is reviewedRecording, transcript and outcome tag on every call
CapacityHiring and training for each seasonAdded in a day, removed after the season
Capabilities

What the agent can do

In conversation

  • Answers and places calls, 50,000+ in a day
  • Speaks 25+ languages and switches when the caller does, such as from Hinglish to Marathi
  • Stops when interrupted and picks up from there
  • Stays clear in a hardware shop, on a site or next to a running machine
  • Takes SKU codes, serial numbers and PO numbers read aloud
  • Remembers earlier calls and chats with the same dealer

Actions during the call

  • Reads and updates the dealer, order, asset and purchase-order record
  • Creates sales orders in SAP, Tally or your ERP through its API
  • Raises service tickets and books technician visits
  • Checks stock and spare parts and sends quotes
  • Sends order copies, payment links and documents on WhatsApp
  • Answers from your price list, scheme circulars and product catalogue

Outbound campaigns

  • Campaigns from your dealer master, ERP or CRM
  • Targeting by region, product line, last order date or overdue days
  • Retries for no-answers and scheduled callbacks
  • Follow-ups until the outcome is reached
  • Answering machines and voicemail detected

After every call

  • Recording and full transcript
  • Summary with the key points and next actions
  • Caller sentiment
  • Outcome tag written to your system
  • Summary message to the dealer and to your team

With your people

  • Live transfer to sales, service or purchase with the record attached
  • Injuries, fires and leaks go to a person at once
  • Approval from a manager on Slack, such as an extra scheme discount
  • Callback booked for the dealer's sales officer

Connected to your stack

  • Salesforce, HubSpot, Zoho, LeadSquared, KaptureCX
  • Exotel, Twilio, Plivo, Telnyx, Genesys, SIP trunks
  • Zendesk, Freshdesk, Google Calendar, Calendly
  • 5,000+ more apps through Zapier
  • SAP, Tally and your dealer management system through their APIs
One call

Before, during and after the call

1

Before the ring

The number is matched to the dealer, customer or supplier: last orders, outstanding invoices, active schemes, installed assets with their AMC or warranty, open tickets and open purchase orders. Calling hours and consent are checked before an outbound dial.

2

During the call

The agent confirms who it is speaking to, takes the order, the breakdown or the delivery date, and creates the sales order, raises the ticket or updates the PO while the caller is on the line.

3

When a person is needed

A plant that has stopped, a credit-limit request, a price negotiation, a dispute or any request for a person goes to your team live, with the record and the summary on screen. An injury, a fire or a gas leak is handed to a person at once.

4

After hang-up

Order, ticket, delivery date, outcome tag, transcript and recording are written to your ERP, CRM and service system. The payment reminder, the technician visit or the next supplier call is scheduled.

Use cases

25 accelerators for manufacturing

Each agent starts from an accelerator, so a use case is on live calls in about one month.

Dealers and distributors

Service and spares

Supply chain

Live in one month

Ready in the acceleratorDay 1
  • The call flow and prompts for the use case
  • The fixed opening: who is calling, why, AI and recording disclosure
  • Outcome tags and the number it is measured by
  • Integrations for telephony, WhatsApp, CRM and ticketing
  • A test set of calls for the common situations
Done with youWeeks 1 to 4
  • Your numbers and telephony connected
  • APIs to your ERP, dealer management system and service system
  • Your approved script, products, price list, schemes and languages
  • Information-security sign-off
  • Staging tests on your data, then the first live calls
Live in one month
2 weeks
when your systems are on standard integrations and the script is already approved
1 month
the usual case: one or two system APIs, such as SAP and the service system
2 months
when a system needs a new API or the security review runs long
Compliance

How every call opens

The opening is fixed in the script. It is the same on every call, in every language.

1

Right person

On an outbound call the agent confirms it is speaking to the dealer, customer or supplier contact on record before it names an order, an invoice or a PO.

2

Who is calling and why

Your company's name and the purpose of the call, in the words your team approved.

3

AI assistant, recorded call

The agent says it is an AI assistant and that the call is recorded.

4

The conversation

Only then does the script move to the order, the equipment or the delivery.

Calling window
12 am9 am9 pm12 am

Calling hours

Outbound calls are placed only inside the hours you set, for example 9 am to 9 pm. The order desk, service line and incident line answer at any hour.

Consent and DND

Order, service, payment and PO calls go to dealers, customers and suppliers you already do business with. Promotional calls, such as scheme and launch calls, are checked against TRAI's National Customer Preference Register (DND).

Safety first

An injury, a fire, a gas leak or an electrical hazard is handed to a person at once. Incidents are routed to your safety team, who decide what is recorded and reported.

Personal data

PII is masked in transcripts and logs. Access is by role. Consent, retention and access follow the Digital Personal Data Protection Act, 2023. The agent never asks for a card number, OTP or password.

Your own cloud project

The agent runs in your Google Cloud project, in region. Recordings and business data stay in your storage.

Prices and credit

The agent quotes only from your price list and active schemes. Extra discounts and credit-limit changes go to your team.

Engineering

How the agent is built

Speech to speechOne model hears and speaks. The fastest replies, and the caller's tone carries through. The default for live calls.
Caller audioGemini 3.8 LiveAgent audio
CascadedThree models in sequence. Each step can be inspected, and the model cost per minute is lower. Used where the script is strict.
Caller audioChirp 3 speech to textGemini 3.8 FlashGemini 3.8 Flash TTSAgent audio

One turn of a call

CallerAgent Speech detected (VAD)A pause, not the endEnd of turnAgent repliesCaller interruptsAgent stopsAgent answers the new point
Voice activity detection (VAD)Separates the caller's speech from line noise and silence. Only speech is sent to the model, so silence is neither processed nor paid for.
End-of-turn detectionTells a pause in the middle of a sentence from the end of it, so the agent does not reply while the caller is still reading out a serial number or a PO number.
Barge-inWhen the caller interrupts, the agent stops speaking at once and the words it did not say are dropped from the conversation.
Answering machine detectionDecided from the audio in the first seconds, before a language model is involved, so voicemail is not counted as a contact.
Noise handlingA hardware shop on a busy road, a plant floor, a truck at the gate. The agent stays clear without asking the caller to repeat.
Context compressionA live model re-reads the call so far on every turn. Older turns are summarised, so reply time and cost stay flat on long calls.

Reliability

In-region deployment

The agent runs in the Google Cloud region closest to your dealers and plants. This is fixed before the build, since reply time cannot be tuned afterwards.

Language mirroring

The agent mirrors the caller turn by turn, so it follows the caller's language and not a setting.

Supervisor and task agents

A supervisor routes to small agents that share the state of the call. The script grows by adding agents.

Supervisor
Dealer lookupOrderService ticket

Model fallback

A health-checked fallback model in the same region takes over mid-call, with the state of the call intact.

Warm transfer

Your sales officer, service engineer or buyer sees the record, the transcript summary and the captured details before speaking.

Closing the loop

An analyzer agent keeps each case open until it reaches an end state: ordered, paid, repaired, delivered, or handed to your team.

Architecture

Where it sits

Your systemsOwned by you
ERPDealers, sales orders, invoices, stock and purchase orders. SAP, Tally or your own. Two-way sync through APIs.
CRM, service and dealer systemsEnquiries, installed assets, AMC and warranty, service tickets, schemes and loyalty points.
Telephony and paymentsExotel, Twilio, Genesys or SIP trunking on your existing numbers. Your payment gateway links.
Voice layerBuilt and run by Tilicho
Call handlingCall transport, latency control, live call state, prompts and tool calls, PII redaction.
Speech modelsKnows when the caller has finished, hears an interruption, detects a voicemail.
MeasurementOrders taken, breakdowns logged, POs confirmed, calls handled without a person, and what to fix next.
Google CloudModels and compute
ModelsGemini 3.8 Live speech to speech, or speech to text, Gemini 3.8 Flash and text to speech in sequence.
Agent runtimeGemini Enterprise Agent Platform: the runtime and its security boundaries.
Your projectPer-customer isolation. Recordings and data stay in your storage.
Integrations
TelephonyTwilio, Telnyx, Plivo, Exotel, MCube 2.0
CRMSalesforce, HubSpot, Zoho CRM, LeadSquared, KaptureCX
SchedulingCal.com, Calendly, Google Calendar
TicketingZendesk, Freshdesk, KaptureCX 360, Re:amaze
Messaging and operationsWhatsApp, web chat, Slack, Gmail, Zapier
CustomGoogle Sheets, MCP Filesystem, custom REST APIs

Anything not on this list, including SAP, Tally, your dealer management system or service system, is connected through its API during setup. Tilicho builds and maintains it at no extra cost.

The models

Gemini 3.8 LiveSpeech to speech. One model listens, reasons and speaks in real time. This is the model on the call.
Gemini 3.8 FlashReasoning in the cascaded pipeline, and the analysis after each call.
Chirp 3 and Gemini 3.8 Flash TTSSpeech to text and text to speech for the cascaded pipeline.
Gemini Enterprise Agent PlatformThe agent runtime and its security boundaries, inside your own Google Cloud project.
Questions

Common questions

Which languages does the agent speak?

More than 25 languages: Hindi, Hinglish and the Indian languages, such as Marathi, Gujarati, Tamil, Telugu, Kannada and Bengali, and for other markets Bahasa Indonesia, Malay, Thai, Vietnamese, Arabic and Spanish among others. The agent switches language during the call, which matters when a dealer starts in Hinglish and moves to Marathi or Tamil.

Can the agent create orders in SAP or Tally?

Yes. The agent reads stock, prices, schemes and outstanding invoices and creates the sales order through your ERP's API. SAP, Tally and other systems are connected during setup.

Can anyone get a dealer's outstanding or prices by calling?

No. The caller is matched to the registered number and confirms a detail such as the dealer code before the agent reads out anything from the account.

What happens when a plant has stopped or someone is hurt?

A plant-down breakdown goes to your service manager live, with the asset and the history on screen. An injury, a fire, a gas leak or an electrical hazard is handed to a person at once.

Where are recordings and business data kept?

In your own Google Cloud project and your storage. Tilicho runs the agent inside that project.

Do we have to change our ERP, CRM or telephony?

No. The agent connects to your existing numbers and systems. There are more than 50 integrations, and other systems, such as SAP, Tally or your dealer management system, are connected through their APIs during setup.

See it on one of your use cases

A 30-minute session: a live call with the agent, then a walk through one use case of yours, such as the dealer order desk, the service line or supplier follow-up.

Write to
sharada@tilicho.in