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Lokal

Developing a visually appealing to optimize user engagement and interaction on the platform.

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About client

Lokal

Lokal is a one-stop platform for life services and hyperlocal news interaction. It features a regional job search platform that offers job listings and updates in local languages, facilitating connections between job seekers and opportunities in specific regions of India. Additionally, it provides a platform for advertisers to reach the audience.

Lokal is a one stop platform for local information, jobs and classifieds for more than 500M native language speaking Indians. Indeed, it is the perfect place for anything local!

Project Details

Project Overview

Developing a visually appealing to optimize user engagement and interaction on the platform.

Timeline

12/2022 - /

Technologies

Google AnalyticsMeta PixelMoEngage AnalyticsNextjsRazorPaySignzy

Industry

HyperLocal Jobs Platform

Aspects Covered

1

Frontend Development

We developed a highly scalable frontend for the platform, ensuring optimal performance and user experience. Our frontend development focuses on implementing the design elements and functionalities required for the regional job search platform. It provides a seamless experience for users, enabling them to access job listings and updates in local languages with ease. Additionally, we developed a user-friendly interface for advertisers to post job listings, allowing them to create accounts, log in, and manage their postings efficiently.

2

SEO and Performance Optimization

We diligently worked on improving the search engine optimization (SEO) and performance of the platform. Through various strategies and optimizations, we have enhanced the user experience, making the platform more discoverable and user-friendly. These efforts have resulted in a faster, more efficient platform that provides a seamless experience for the users, ensuring that they can easily access the information and services they need.

3

Seamless Integration with Third-Party Services

We have integrated several third-party services into our platform to enhance its functionality and provide a more comprehensive solution for our users. These integrations include payment gateways, authentication and verification, among others.

4

Implementing Analytics Tracking for Informed Decision-Making

We have implemented robust analytics tracking in the platform, allowing to gather valuable data on user interactions and behaviors. This data-driven approach enables to make informed decisions and optimizations, enhancing the overall performance and user experience of the platform.

Key Objectives

Objective 1

Increase user interaction and time spent on the platform by providing a user-friendly interface and intuitive features for job seekers and advertisers.

Objective 2

Optimize frontend development to ensure fast loading times, smooth transitions, and overall improved performance for a seamless user experience.

Objective 3

Increase the platform's visibility and user base by implementing responsive design and cross-device compatibility to reach a wider audience of job seekers and advertisers.