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Highlights for MensXP

A free app that provides tips on fashion, lifestyle, and products

Highlights for MensXP cover image
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Times Internet

Times Internet

Times Internet, is India's largest digital products company which owns, operates and invests in various Internet-led products, services and technology. Among the services, MensXP is an Indian lifestyle website for men.

Project Details

Project Overview

A free app that provides tips on fashion, lifestyle, and products

Timeline

09/2017 - 01/2018

Technologies

AWS DynamoDBAWS Lambda FunctionsAWS Load BalancerAWS Transcoder

Industry

Lifestyle

Aspects Covered

1

Backend Development

We architected and developed scalable backend solution for WhatsApp status-like feature called "Highlights". Highlights are built to self-expire after one day of posting and can supports image, video formats.

2

DevOps

We managed the end-to-end hosting requirements of Highlights for supporting images with different resolutions optimised for different the mobile device screen sizes. Video Highlights from creators are also transcoded into different resolutions to support various Android & iOS mobile screen sizes

Key Objectives

Objective 1

Increase user engagement on the mobile apps by showing personalized content

Objective 2

Make a way for promoted content from the content creators